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“EACH YEAR AMERICANS SPEND $16.8 BILLION ON THEIR YOGA HABIT, BETWEEN CLASSES, EQUIPMENT, CLOTHING AND OTHER PRODUCTS” – Yoga Journal
YOGA FUN DAY FACTS:
- Historically we attract about 3,000 attendees to our yoga festivals and yoga events
- 15,000+ followers on Instagram.
- 50+ Unique Vendors in Vendor Village
- Vendor Village and Artists Alley are FREE to the general public
- Unlimited yoga classes, yoga workshops in yoga, meditation and dance.
- Lululemon’s local Brand Ambassadors teaching at our yoga festival
YOGA FUN DAY ATTENDEE DEMOGRAPHICS AND STATISTICS:
Women The Key Purchasing Audience at our Yoga Festivals
- 88% of Yoga Festival Attendees with a median income of $75,000 are women
- 82% of Yogis tend to be women – Huffington Post
- 31% of Yoga Festival attendees are women that make over $100,000
- 75% of women identify themselves as the primary shoppers in their households.
- The number of American yoga practitioners has increased to over 36 million in 2016, up 76% from 20.4 million in 2012. 28% of all Americans have participated in a yoga class at some point in their lives.
Who Practices Yoga Today
- In the U.S. today, there are 36.7M yoga practitioners, up from 20.4M in 2012
- Practitioners spend $16B on classes, gear and accessories – the most on classes and instruction v 72% are women (26.4M), 28% are men (10.3M)
- 74% have been practicing for five or fewer years
- 34% of Americans, or 80M people say they are likely to try yoga over the next 12 months
- Populations that are growing include men and older Americans
About Yoga Practitioners
- Yoga students are more likely to say they have good mental clarity, are strong, have good balance and dexterity, give back to the community and live and eat sustainably
- 79% of practitioners also run, cycle, lift weights or participate in at least one other athletic activity
- Flexibility, stress reduction and overall fitness are top reasons to start and keep practicing yoga
- 81% of students have practiced outside of the yoga studio in the past year
- 37% of those who practice have children under 18 who also do yoga
About Yoga Teachers and Yoga Studios
- More than half of teachers and trainees report posting a yoga selfie and making and distributing instructional videos and promoting brands they like such as clothing brands, yoga fitness companies etc.
- More than half of yoga studios generate revenue from offering other types of fitness classes, wellness services and accessories. Get your products to these studios.
YOGA FUN DAY AT A GLANCE:
- Kids Zone – Kids Yoga, Kids Acro Yoga, Kids Zumba, Kids Book Readings by local children’s authors.
- FREE Community SAM Talks to introduce people to a healthy lifestyle and or sample a class in a safe and fun environment.
- Gastronomic Food from local farmers and local businesses.
- Musical performers on stage such as local bands, singers, Kirtan bands and more
- Live music in some of our classes.
- International world renowned instructors and speakers presenting all day long.
CLICK HERE FOR VENDOR SETUP FAQ’S
Yoga Fun Day Vendor Village Slideshow
Yoga & Meditation
Whether your brand new to yoga or a seasoned yogi, we’ve got you covered. We have classes for all levels and different styles for you to discover.
Listen
Let your body soak in the sounds of music all around you. You’ll feel the rhythmic beat from DJ Bumi and Momentology spinning tunes to soul inspiring sounds. Kirtan, drums and acoustic live music sure to delight your senses.
Explore
Unplug & Unwind. Take a break from the green screen and discover the joy of yoga, movement and dance.